كتاب

Crystallizing Public Opinion

Edward L. Bernays defines the emerging role of public-relations counsel and examines how groups, inherited judgments, communication channels, news, and advocacy influence public opinion. He concludes by considering professional obligations to clients, the press, and society.

الفصول

1مقدمةForeword○
2الفصل 2The Scope of the Public Relations Counsel○
3الفصل 3The Public Relations Counsel: The Increased and Increasing Importance of the Profession○
4الفصل 4The Function of a Special Pleader○
5الفصل 5What Constitutes Public Opinion?