Not long after I closed my July cotton deal more successfully than I had expected I received by mail a request for an interview. The letter was signed by Percy Thomas. Of course I immediately answered that I’d be glad to see him at my office at any time he cared to call. The next day he came.
I had long admired him. His name was a household word wherever men took an interest in growing or buying or selling cotton. In Europe as well as all over this country people quoted _Percy Thomas’_ opinions to me. I remember once at a Swiss resort talking to a Cairo banker who was interested in cotton growing in Egypt in association with the late Sir Ernest Cassel. When he heard I was from New York he immediately asked me about Percy Thomas, whose market reports he received and read with unfailing regularity.
Thomas, I always thought, went about his business scientifically. He was a true speculator, a thinker with the vision of a dreamer and the courage of a fighting man--an unusually well-informed man, who knew both the theory and the practice of trading in cotton. He loved to hear and to express ideas and theories and abstractions, and at the same time there was mighty little about the practical side of the cotton market or the psychology of cotton traders that he did not know, for he had been trading for years and had made and lost vast sums.
After the failure of his old Stock Exchange firm of Sheldon & Thomas he went it alone. Inside of two years he came back, almost spectacularly. I remember reading in the _Sun_ that the first thing he did when he got back on his feet financially was to pay off his old creditors in full, and the next was to hire an expert to study and determine for him how he had best invest a million dollars. This expert examined the properties and analysed the reports of several companies and then recommended the purchase of Delaware & Hudson stock.
Well, after having failed for millions and having come back with more millions, Thomas was cleaned out as the result of his deal in March Cotton. There wasn’t much time wasted after he came to see me. He proposed that we form a working alliance. Whatever information he got he would immediately turn over to me before passing it on to the public. My part would be to do the actual trading, for which he said I had a special genius and he hadn’t.
That did not appeal to me for a number of reasons. I told him frankly that I did not think I could run in double harness and wasn’t keen about trying to learn. But he insisted that it would be an ideal combination until I said flatly that I did not want to have anything to do with influencing other people to trade.
“If I fool myself,” I told him, “I alone suffer and I pay the bill at once. There are no drawn-out payments or unexpected annoyances. I play a lone hand by choice and also because it is the wisest and cheapest way to trade. I get my pleasure out of matching my brains against the brains of other traders--men whom I have never seen and never talked to and never advised to buy or sell and never expect to meet or know. When I make money I make it backing my own opinions. I don’t sell them or capitalise them. If I made money in any other way I would imagine I had not earned it. Your proposition does not interest me because I am interested in the game only as I play it for myself and in my own way.”
He said he was sorry I felt the way I did, and tried to convince me that I was wrong in rejecting his plan. But I stuck to my views. The rest was a pleasant talk. I told him I knew he would “come back” and that I would consider it a privilege if he would allow me to be of financial assistance to him. But he said he could not accept any loans from me. Then he asked me about my July deal and I told him all about it; how I had gone into it and how much cotton I bought and the price and other details. We chatted a little more and then he went away.
When I said to you some time ago that a speculator has a host of enemies, many of whom successfully bore from within, I had in mind my many mistakes. I have learned that a man may possess an original mind and a lifelong habit of independent thinking and withal be vulnerable to attacks by a persuasive personality. I am fairly immune from the commoner speculative ailments, such as greed and fear and hope. But being an ordinary man I find I can err with great ease.
I ought to have been on my guard at this particular time because not long before that I had had an experience that proved how easily a man may be talked into doing something against his judgment and even against his wishes. It happened in Harding’s office. I had a sort of private office--a room that they let me occupy by myself--and nobody was supposed to get to me during market hours without my consent. I didn’t wish to be bothered and, as I was trading on a very large scale and my account was fairly profitable, I was pretty well guarded.
One day just after the market closed I heard somebody say, “Good afternoon, Mr. Livingston.”
I turned and saw an utter stranger--a chap of about thirty-five. I could not understand how he’d got in, but there he was. I concluded his business with me had passed him. But I didn’t say anything. I just looked at him and pretty soon he said, “I came to see you about that Walter Scott,” and he was off.
He was a book agent. Now, he was not particularly pleasing of manner or skillful of speech. Neither was he especially attractive to look at. But he certainly had personality. He talked and I thought I listened. But I do not know what he said. I don’t think I ever knew, not even at the time. When he finished his monologue he handed me first his fountain pen and then a blank form, which I signed. It was a contract to take a set of Scott’s works for five hundred dollars.
The moment I signed I came to. But he had the contract safe in his pocket. I did not want the books. I had no place for them. They weren’t of any use whatever to me. I had nobody to give them to. Yet I had agreed to buy them for five hundred dollars.
I am so accustomed to losing money that I never think first of that phase of my mistakes. It is always the play itself, the reason why. In the first place I wish to know my own limitations and habits of thought. Another reason is that I do not wish to make the same mistake a second time. _A man can excuse his mistakes only by capitalising them to his subsequent profit._
Well, having made a five-hundred dollar mistake but not yet having localised the trouble, I just looked at the fellow to size him up as a first step. I’ll be hanged if he didn’t actually smile at me--an understanding little smile! He seemed to read my thoughts. I somehow knew that I did not have to explain anything to him; he knew it without my telling him. So I skipped the explanations and the preliminaries and asked him, “How much commission will you get on that five hundred dollar order?”
He promptly shook his head and said, “I can’t do it! Sorry!”
“How much do you get?” I persisted.
“A third. But I can’t do it!” he said.
“A third of five hundred dollars is one hundred and sixty-six dollars and sixty-six cents. I’ll give you two hundred dollars cash if you give me back that signed contract.” And to prove it I took the money out of my pocket.
“I told you I couldn’t do it,” he said.
“Do all of your customers make the same offer to you?” I asked.
“No,” he answered.
“Then why were you so sure that I was going to make it?”
“It is what your type of sport would do. You are a first-class loser and that makes you a first-class business man. I am much obliged to you, but I can’t do it.”
“Now tell me why you do not wish to make more than your commission?”
“It isn’t that exactly,” he said. “I am not working just for the commission.”
“What are you working for then?”
“For the commission and the record,” he answered.
“What record?”
“Mine.”
“What are you driving at?”
“Do you work for money alone?” he asked me.
“Yes,” I said.
“No.” And he shook his head. “No, you don’t. You wouldn’t get enough fun out of it. You certainly do not work merely to add a few more dollars to your bank account and you are not in Wall Street because you like easy money. You get your fun some other way. Well, same here.”
I did not argue but asked him, “And how do you get your fun?”
“Well,” he confessed, “we’ve all got a weak spot.”
“And what’s yours?”
“Vanity,” he said.
“Well,” I told him, “you’ve succeeded in getting me to sign on. Now I want to sign off, and I am paying you two hundred dollars for ten minutes’ work. Isn’t that enough for your pride?”
“No,” he answered. “You see, all the rest of the bunch have been working Wall Street for months and failed to make expenses. They said it was the fault of the goods and the territory. So the office sent for me to prove that the fault was with their salesmanship and not with the books or the place. They were working on a 25 per cent commission. I was in Cleveland, where I sold eighty-two sets in two weeks. I am here to sell a certain number of sets not only to people who did not buy from the other agents but to people they couldn’t even get to see. That’s why they give me 33⅓ per cent.”
“I can’t quite figure out how you sold me that set.”
“Why,” he said consolingly, “I sold J. P. Morgan a set.”
“No, you didn’t,” I said.
He wasn’t angry. He simply said, “Honest, I did.”
“A set of Walter Scott to J. P. Morgan, who not only has some fine editions but probably the original manuscripts of some of the novels as well?”
“Well, here’s his John Hancock.” And he promptly flashed on me a contract signed by J. P. Morgan himself. It might not have been Mr. Morgan’s signature, but it did not occur to me to doubt it at the time. Didn’t he have mine in his pocket? All I felt was curiosity. So I asked him, “How did you get past the librarian?”
“I didn’t see any librarian. I saw the Old Man himself. In the office.”
“That’s too much!” I said. Everybody knew that it was much harder to get into Mr. Morgan’s private office empty handed than into the White House with a parcel that ticked like an alarm clock.
But he declared, “I did.”
“But how did you get into his office?”
“How did I get into yours?” he retorted.
“I don’t know. You tell me,” I said.
“Well, the way I got into Morgan’s office and the way I got into yours are the same. I just talked to the fellow at the door whose business it was not to let me in. And the way I got Morgan to sign was the same way I got you to sign. You weren’t signing a contract for a set of books. You just took the fountain pen I gave you and did what I asked you to do with it. No difference. Same as you.”
“And is that really Morgan’s signature?” I asked him, about three minutes late with my skepticism.
“Sure! He learned how to write his name when he was a boy.”
“And that’s all there is to it?”
“That’s all,” he answered. “I know exactly what I am doing. That’s all the secret there is. I am much obliged to you. Good day, Mr. Livingston.” And he started to go out.
“Hold on,” I said. “I’m bound to have you make an even two hundred dollars out of me.” And I handed him thirty-five dollars.
He shook his head. Then: “No,” he said. “I can’t do that. But I can do this!” And he took the contract from his pocket, tore it in two and gave me the pieces.
I counted two hundred dollars and held the money before him, but he again shook his head.
“Isn’t that what you meant?” I said.
“No.”
“Then, why did you tear up the contract?”
“Because you did not whine, but took it as I would have taken it myself had I been in your place.”
“But I offered you the two hundred dollars of my own accord,” I said.
“I know; but money isn’t everything.”
Something in his voice made me say, “You’re right; it isn’t. And now what do you really want me to do for you?”
“You’re quick, aren’t you?” he said. “Do you really want to do something for me?”
“Yes,” I told him, “I do. But whether I will or not depends what it is you have in mind.”
“Take me with you into Mr. Ed Harding’s office and tell him to let me talk to him three minutes by the clock. Then leave me alone with him.”
I shook my head and said, “He is a good friend of mine.”
“He’s fifty years old and a stock broker,” said the book agent.
That was perfectly true, so I took him into Ed’s office. I did not hear anything more from or about that book agent. But one evening some weeks later when I was going uptown I ran across him in a Sixth Avenue L train. He raised his hat very politely and I nodded back. He came over and asked me, “How do you do, Mr. Livingston? And how is Mr. Harding?”
“He’s well. Why do you ask?” I felt he was holding back a story.
“I sold him two thousand dollars’ worth of books that day you took me in to see him.”
“He never said a word to me about it,” I said.
“No; that kind doesn’t talk about it.”
“What kind doesn’t talk?”
“The kind that never makes mistakes on account of its being bad business to make them. That kind always knows what he wants and nobody can tell him different. That is the kind that’s educating my children and keeps my wife in good humor. You did me a good turn, Mr. Livingston. I expected it when I gave up the two hundred dollars you were so anxious to present to me.”
“And if Mr. Harding hadn’t given you an order?”
“Oh, but I knew he would. I had found out what kind of man he was. He was a cinch.”
“Yes. But if he hadn’t bought any books?” I persisted.
“I’d have come back to you and sold you something. Good day, Mr. Livingston. I am going to see the mayor.” And he got up as we pulled up at Park Place.
“I hope you sell him ten sets,” I said. His Honor was a Tammany man.
“I’m a Republican, too,” he said, and went out, not hastily, but leisurely, confident that the train would wait. And it did.
I have told you this story in such detail because it concerned a remarkable man who made me buy what I did not wish to buy. He was the first man who did that to me. There never should have been a second, but there was. You can never bank on there being but one remarkable salesman in the world or on complete immunization from the influence of personality.
When Percy Thomas left my office, after I had pleasantly but definitely declined to enter into a working alliance with him, I would have sworn that our business paths would never cross. I was not sure I’d ever see him again. But on the very next day he wrote me a letter thanking me for my offers of help and inviting me to come and see him. I answered that I would. He wrote again. I called.
I got to see a great deal of him. It was always a pleasure for me to listen to him, he knew so much and he expressed his knowledge so interestingly. I think he is the most magnetic man I ever met.
We talked of many things, for he is a widely read man with an amazing grasp of many subjects and a remarkable gift for interesting generalization. The wisdom of his speech is impressive; and as for plausibility, he hasn’t an equal. I have heard many people accuse Percy Thomas of many things, including insincerity, but I sometimes wonder if his remarkable plausibility does not come from the fact that he first convinces himself so thoroughly as to acquire thereby a greatly increased power to convince others.
Of course we talked about market matters at great length. I was not bullish on cotton, but he was. I could not see the bull side at all, but he did. He brought up so many facts and figures that I ought to have been overwhelmed, but I wasn’t. I couldn’t disprove them because I could not deny their authenticity, but they did not shake my belief in what I read for myself. But he kept at it until I no longer felt sure of my own information as gathered from the trade papers and the dailies. That meant I couldn’t set the market with my own eyes. A man cannot be convinced against his own convictions, but he can be talked into a state of uncertainty and indecision, which is even worse, for that means that he cannot trade with confidence and comfort.
I cannot say that I got all mixed up, exactly, but I lost my poise; or rather, I ceased to do my own thinking. I cannot give you in detail the various steps by which I reached the state of mind that was to prove so costly to me. I think it was his assurances of the accuracy of his figures, which were exclusively his, and the undependability of mine, which were not exclusively mine, but public property. He harped on the utter reliability, as proved time and again, of all his ten thousand correspondents throughout the South. In the end I came to read conditions as he himself read them--because we were both reading from the same page of the same book, held by him before my eyes. He has a logical mind. Once I accepted his facts it was a cinch that my own conclusions, derived from his facts, would agree with his own.
When he began his talks with me about the cotton situation I not only was bearish but I was short of the market. Gradually, as I began to accept his facts and figures, I began to fear I had been basing my previous position on misinformation. Of course I could not feel that way and not cover. And once I had covered because Thomas made me think I was wrong, I simply had to go long. It is the way my mind works. You know, I have done nothing in my life but trade in stocks and commodities. I naturally think that if it is wrong to be bearish it must be right to be a bull. And if it is right to be a bull it is imperative to buy. As my old Palm Beach friend said Pat Hearne used to say, “You can’t tell till you bet!” I must prove whether I am right on the market or not; and the proofs are to be read only in my brokers’ statements at the end of the month.
I started in to buy cotton and in a jiffy I had my usual line, about sixty thousand bales. It was the most asinine play of my career. Instead of standing or falling by my own observation and deductions I was merely playing another man’s game. It was eminently fitting that my silly plays should not end with that. I not only bought when I had no business to be bullish but I didn’t accumulate my line in accordance with the promptings of experience. I wasn’t trading right. Having listened, I was lost.
The market was not going my way. I am never afraid or impatient when I am sure of my position. But the market didn’t act the way it should have acted had Thomas been right. Having taken the first wrong step I took the second and the third, and of course it muddled me all up. I allowed myself to be persuaded not only into not taking my loss but into holding up the market. That is a style of play foreign to my nature and contrary to my trading principles and theories. Even as a boy in the bucket shops I had known better. But I was not myself. I was another man--a Thomasized person.
I not only was long of cotton but I was carrying a heavy line of wheat. That was doing famously and showed me a handsome profit. My fool efforts to bolster up cotton had increased my line to about one hundred and fifty thousand bales. I may tell you that about this time I was not feeling very well. I don’t say this to furnish an excuse for my blunders, but merely to state a pertinent fact. I remember I went to Bayshore for a rest.
While there I did some thinking. It seemed to me that my speculative commitments were overlarge. I am not timid as a rule, but I got to feeling nervous and that made me decide to lighten my load. To do this I must clean up either the cotton or the wheat.
It seems incredible that knowing the game as well as I did and with an experience of twelve or fourteen years of speculating in stocks and commodities _I did precisely the wrong thing_. _The cotton showed me a loss and I kept it. The wheat showed me a profit and I sold it out._ It was an utterly foolish play, but all I can say in extenuation is that it wasn’t really my deal, but Thomas’. _Of all speculative blunders there are few greater than trying to average a losing game._ My cotton deal proved it to the hilt a little later. _Always sell what shows you a loss and keep what shows you a profit._ That was so obviously the wise thing to do and was so well known to me that even now I marvel at myself for doing the reverse.
And so I sold my wheat, deliberately cut short my profit in it. After I got out of it the price went up twenty cents a bushel without stopping. If I had kept it I might have taken a profit of about eight million dollars. And having decided to keep on with the losing proposition I bought more cotton!
I remember very clearly how every day I would buy cotton, more cotton. And why do you think I bought it? To keep the price from going down! If that isn’t a supersucker play, what is? I simply kept putting up more and more money--more money to lose eventually. My brokers and my intimate friends couldn’t understand it; and they don’t to this day. Of course if the deal had turned out differently I would have been a wonder. More than once I was warned against placing too much reliance on Percy Thomas’ brilliant analyses. To this I paid no heed, but kept on buying cotton to keep it from going down. I was even buying it in Liverpool. I accumulated four hundred and forty thousand bales before I realized what I was doing. And then it was too late. So I sold out my line.
I lost nearly all that I had made out of all my other deals in stocks and commodities. I was not completely cleaned out, but I had left fewer hundreds of thousands than I had millions before I met my brilliant friend Percy Thomas. For me of all men to violate all the laws that experience had taught me to observe in order to prosper was more than asinine.
_To learn that a man can make foolish plays for no reason whatever was a valuable lesson._ It cost me millions to learn that another dangerous enemy to a trader is his susceptibility to the urgings of a magnetic personality when plausibly expressed by a brilliant mind. It has always seemed to me, however, that I might have learned my lesson quite as well if the cost had been only one million. But Fate does not always let you fix the tuition fee. She delivers the educational wallop and presents her own bill, knowing you have to pay it, no matter what the amount may be. Having learned what folly I was capable of I closed that particular incident. Percy Thomas went out of my life.
There I was, with more than nine-tenths of my stake, as Jim Fisk used to say, gone where the woodbine twineth--up the spout. I had been a millionaire rather less than a year. My millions I had made by using brains, helped by luck. I had lost them by reversing the process. I sold my two yachts and was decidedly less extravagant in my manner of living.
But that one blow wasn’t enough. Luck was against me. I ran up first against illness and then against the urgent need of two hundred thousand dollars in cash. A few months before that sum would have been nothing at all; but now it meant almost the entire remnant of my fleet-winged fortune. I had to supply the money and the question was: Where would I get it? I didn’t want to take it out of the balance I kept at my brokers’ because if I did I wouldn’t have much of a margin left for my own trading; and I needed trading facilities more than ever if I was to win back my millions quickly. There was only one alternative that I could see, and that was to take it out of the stock market!
Just think of it! If you know much about the average customer of the average commission house you will agree with me that the hope of making the stock market pay your bill is one of the most prolific sources of loss in Wall Street. You will chip out all you have if you adhere to your determination.
Why, in Harding’s office one winter a little bunch of high flyers spent thirty or forty thousand dollars for an overcoat--and not one of them lived to wear it. It so happened that a prominent floor trader--who since has become world-famous as one of the dollar-a-year men--came down to the Exchange wearing a fur overcoat lined with sea otter. In those days, before furs went up sky high, that coat was valued at only ten thousand dollars. Well, one of the chaps in Harding’s office, Bob Keown, decided to get a coat lined with Russian sable. He priced one uptown. The cost was about the same, ten thousand dollars.
“That’s the devil of a lot of money,” objected one of the fellows.
“Oh, fair! Fair!” admitted Bob Keown amiably. “About a week’s wages--unless you guys promise to present it to me as a slight but sincere token of the esteem in which you hold the nicest man in the office. Do I hear the presentation speech? No? Very well. I shall let the stock market buy it for me!”
“Why do you want a sable coat?” asked Ed Harding.
“It would look particularly well on a man of my inches,” replied Bob, drawing himself up.
“And how did you say you were going to pay for it?” asked Jim Murphy, who was the star tip-chaser of the office.
“By a judicious investment of a temporary character, James. That’s how,” answered Bob, who knew that Murphy merely wanted a tip.
Sure enough, Jimmy asked, “What stock are you going to buy?”
“Wrong as usual, friend. This is no time to buy anything. I propose to sell five thousand Steel. It ought to go down ten points at the least. I’ll just take two and a half points net. That is conservative, isn’t it?”
“What do you hear about it?” asked Murphy eagerly. He was a tall thin man with black hair and a hungry look, due to his never going out to lunch for fear of missing something on the tape.
“I hear that coat’s the most becoming I ever planned to get.” He turned to Harding and said, “Ed, sell five thousand U.S. Steel common at the market. To-day, darling!”
He was a plunger, Bob was, and liked to indulge in humorous talk. It was his way of letting the world know that he had an iron nerve. He sold five thousand Steel, and the stock promptly went up. Not being half as big an ass as he seemed when he talked, Bob stopped his loss at one and a half points and confided to the office that the New York climate was too benign for fur coats. They were unhealthy and ostentatious. The rest of the fellows jeered. But it was not long before one of them bought some Union Pacific to pay for the coat. He lost eighteen hundred dollars and said sables were all right for the outside of a woman’s wrap, but not for the inside of a garment intended to be worn by a modest and intelligent man.
After that, one after another of the fellows tried to coax the market to pay for that coat. One day I said I would buy it to keep the office from going broke. But they all said that it wasn’t a sporting thing to do; that if I wanted the coat for myself I ought to let the market give it to me. But Ed Harding strongly approved of my intention and that same afternoon I went to the furrier’s to buy it. I found out that a man from Chicago had bought it the week before.
That was only one case. There isn’t a man in Wall Street who has not lost money trying to make the market pay for an automobile or a bracelet or a motor boat or a painting. I could build a huge hospital with the birthday presents that the tight-fisted stock market has refused to pay for. In fact, of all hoodoos in Wall Street I think the resolve to induce the stock market to act as a fairy godmother is the busiest and most persistent.
Like all well-authenticated hoodoos this has its reason for being. What does a man do when he sets out to make the stock market pay for a sudden need? Why, he merely hopes. He gambles. He therefore runs much greater risks than he would if he were speculating intelligently, in accordance with opinions or beliefs logically arrived at after a dispassionate study of underlying conditions. To begin with, he is after an immediate profit. He cannot afford to wait. The market must be nice to him at once if at all. He flatters himself that he is not asking more than to place an even-money bet. Because he is prepared to run quick--say, stop his loss at two points when all he hopes to make is two points--he hugs the fallacy that he is merely taking a fifty-fifty chance. Why, I’ve known men to lose thousands of dollars on such trades, particularly on purchases made at the height of a bull market just before a moderate reaction. It certainly is no way to trade.
Well, that crowning folly of my career as a stock operator was the last straw. It beat me. I lost what little my cotton deal had left me. It did even more harm, for I kept on trading--and losing. I persisted in thinking that the stock market must perforce make money for me in the end. But the only end in sight was the end of my resources. I went into debt, not only to my principal brokers but to other houses that accepted business from me without my putting up an adequate margin. I not only got in debt but I stayed in debt from then on.